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Writer's pictureMonica Benham

In Search of a Real Estate Unicorn


Unicorns are delightful, captivating us with their enchanting colorful mane and sweet personalities. These magical creatures, adorned with sparkle and power, evoke excitement and charm. However, when it comes to real estate, the concept of a "real estate unicorn" can be problematic because they aren’t real.

It's easy to get caught up in the search for a real estate unicorn—seeking the ideal location, breathtaking views, impeccable finishes, and a flawless backyard. The list goes on. Sadly, though, searching for unattainable perfection is definitely problematic in real estate.

If you wish to avoid falling into the trap of chasing a real estate unicorn, it is crucial to keep a few things in mind. Let's explore these truths:

Truth Number One: There's no such thing as a flawless property.

Even buyers in the luxury market acknowledge that finding the perfect property is an elusive quest. Unfortunately, this pursuit of a home that ticks every box can narrow your vision and hinder your search for a great property. It may cause you to overlook properties that could be excellent options if viewed from a different perspective.

Truth Number Two: Maintain an open mind during your search.

Initially, most homebuyers base their criteria on three essential factors: location, size, and price. However, being inflexible with any of these factors can stall your home search because compromises are often necessary. For example, if the location is your top priority, you might need to consider a smaller home to meet your budget. On the other hand, if square footage is crucial, exploring different locations with lower price points might be a suitable alternative.

The pursuit of perfection in a potential home can complicate or prolong the home buying process. This approach restricts your search to specific neighborhoods with limited inventory and could lead to overpaying for a home simply because it checks all the boxes. Moreover, fixating on perfection tends to lengthen the search, resulting in disappointment.

The Takeaway: Real estate unicorns are created, not found!

Keep an open mind about what's available on the market and be willing to invest some effort if needed. Gardens can be cultivated, floors can be refinished, and vanities can be replaced. It's important to remember that real estate unicorns are not stumbled upon; they are crafted through vision and creativity.

For more valuable tips to avoid the allure of the real estate unicorn, check out my helpful recommendations for homebuyers. Together, we can conquer the unicorn blues and find your dream home!

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