The World’s Color Authority has spoken. And we are listening? Pantone has released it’s color of the year, inspired the collective emergence from the worldwide pandemic. The Color of the Year represents our strength and courage as we embrace the experiences we’ve had and our desire to change the status quo of our live. The Color of the Year hints to a whole new way of living.
Drum roll please … The Color of the year is Viva Magenta! (#BB2649)
Pantone describes Viva Magenta as "a brave and fearless red shade that vibrates with vim and vigour" with a nod to the current trends of fearless and experimentation. It’s meant to inspire power, empowerment, audacity and inclusivity. "Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," the company says.
That’s a lot of expectation for a color!
Millennials may see the excitable shade of deep pink as a nod to the 1990’s vibe, which has become decidedly trendy in fashion. The color may be reminiscent of scrunchies, 90’s era t-shirts and Lisa Frank!
The rich, fiery magenta has already seen its way onto runway, home décor and accessories and more.
Would you like to insert some Viva Magenta, and all it embodies, into your world? Think baby steps!
Viva Magenta would be fabulous on a front door. Envision an accent mirror rimmed in the electrifying color—or get busy and paint a few cabinet fronts. A single piece of Viva Magenta furniture in an otherwise neutral room makes a bold statement.
Or keep it simple and plant some gorgeous Viva Magenta blooms on your front porch.